I'm Daniel, an award-winning Creative Director with over 10 years of experience. I love crafting impactful brand narratives that have distinct voices and personalities. I write for everyone, including multicultural audiences, and can lead campaigns and create content for any brand.

I like words, and knowing specific words, like aglets (the tight plastic tubing at the ends of a shoelace). I easily become obsessive when I can't Google something I know has a digital footprint. Luckily, I can search in Spanish. And if I don't succeed, I translate searches into searches in languages I can't speak — until I find what I'm looking for.

I don't think outside the box. When people ask for a million-dollar idea, they only want to pay ten for it. The less I have to work with, the more resourceful and resilient I get to be — and that priceless idea will come.